Culture Next.

Culture Next is an annual report that Spotify produces and distributes that delivers an extremely in-depth breakdown of the listening habits of Gen Z’s and Millennials. They do these detailed reviews for every major geographic market and age demographics as well. These markets included the US, Canada, Mexico, and more. I was one of the many designers that assisted in the creative production of the massive reports. The markets that I contributed to were Canada and Mexico.

Below is a few examples of the pages from the report for the United States.